by Chevy Martin, Executive Editor, RedRock Reports
Listen to interview here.
Dr. Jenny House, CEO of RedRock Reports, will discuss the new rules concerning state waivers and answer questions from host Glen McCandless of SellingToSchools.com. More information about waivers can be found in Jenny’s companion article posted on STS.
What NCLB Waivers Mean for K-12 Sales
The landmark federal program which has come to be called “No Child Left Behind” has pushed billions of dollars into the K-12 market, and fueled sales of K-12 products and services for years. But what can you expect next? Recent changes in the No Child Left Behind federal program — waivers — will impact your K-12 school sales and education marketing program in states that have been awarded waiver status. Yes, the rules are changing again. As you develop your education market sales plan, you will need to account for the states that have been awarded waivers and the key elements of each state’s waiver plan. Get the inside scoop! Listen to this 15 minute interview with K-12 industry funding expert Dr. Jenny House of RedRock Reports.