Services and Expertise

Experience and Perspective: The RedRock Strength

With a team of industry veterans who have a broad range of understanding from the classroom and district to high-tech marketing and product development, RedRock Reports can deliver strategic as well as tactical analysis and recommendations to help you create and capture additional revenue and sustain growth.
 

Curriculum Expertise

• Correlate curriculum to standards
• Develop curriculum aligned with standards
• Develop assessment items to align with standards

Product Development

• Align product strategy & spec with funding opportunities
• Review product plans against funding requirements or limitations
• Analyze product opportunity against funding trends

Marketing Alignment

• Develop product marketing programs to capitalize on funding programs
• Develop direct marketing that aligns products with funding opportunities, targeted at educators who manage funds
• Align marketing messages with funding opportunities
• Align product position with future funding trends
• Align Web site marketing and search engine optimization
• Develop Internet marketing, presence, and advertising programs
• Develop and sustain “reference site” programs for vendor case studies and referrals
• Submit products for awards consideration

Sales Support

• Train direct, indirect and field sales teams on funding issues
• Train sales force with the School Funding Services database
• Train marketing teams on changing curriculum issues and trends, standards, instructional approaches, assessment, and accountability
• Deliver webcasts covering timely funding, curriculum, assessment, and instructional issues
• Understand Trends and Changes

Business Planning

• In-depth market analysis, market sizing, and business planning
• Funding trends analysis; emerging opportunities analysis
• Business strategies developed for Boards of Directors, start-up enterprises, financial analysts, and press

Policy

• Develop policy plans for key account and state-based sales strategies, for state and district approved-vendor lists
• Analyze policy monitoring and trends
• Provide strategic introductions to legislative representatives

Professional Development

• Train teachers about accessing available funding sources
• Train teachers to integrate vendors’ products and programs successfully

 

Please Contact Us for more information or a proposal.